Descartes says "I think therefore I am”, the House says, “we are therefore we do”
House of 950 is an independent designer lifestyle brand that focuses on the reaction between the clothing and the person, awkward beauty, is actively charming, and explores comfort and ease within austerity and simplicity. The House does not have a fixed inspiration and instead designs each collection as an evolving series, allowing us to explore within our own world and aesthetic.
We do not focus on trends, but instead design our clothing as a series of pattern making concepts that we discover in our exploration of ideas and in our surrounding environment. The House is a metaphor for our own lives, not just focusing on clothing, but the purpose behind it and what it means to create.
We are very aware of how practices within the fashion industry affect the environment and we try to combat these issues in our own design philosophies. With patternmaking techniques, we strive to use less fabric. We use fabrics with transparent supply chains from countries that pay fair wages. We repurpose many if not all of the scraps left over from sampling and production and our studio runs entirely on renewable energy.
Most of our garments are made to order with our in house production. We aspire to create "modern heirlooms" for our customer; products that have superior quality meshed with an aesthetic and sentimental value. We try to create partnerships outside of the realm of competitiveness and focus on the benefits of forward economic growth for many. By practicing consciousness we are able to present our own values and passions through our clothing and curation, while influencing and creating change within the fashion indstury.
"950" comes from "950 Franklin Street", Eric's (founder) first address living on his own. Prior to that, he had never lived in an apartment and it was more natural to say "come hang out at my house". As time went on during his years in San Francisco, the apartment was dubbed "House of 950" because it became a gathering point for friends. Given that this was also the first place he explored and cultivated his creative self, it made sense to name the brand House of 950 .
-- an exploration of creativity surrounded by great company --